Don't overcomplicate things, Be specific!
Statement of intent - what you want to do/why you want to do it.
This module will start to develop a practice that is based on structure
In this group session, we listed a range of the briefs we were considering tackling in our extended practice module:
They ranged from small 1 a week type briefs like Inktober/Illustration Friday, to big significant projects like the Folio Society which require alot more speculation. We then tried to identify the briefs in specific contexts of illustration, in order to be more specific when we come to write our rationale. I understand the importance of being specific when it comes to something like a rationale, because I feel it gives you a clearer focus and helps to make your preparation for the project more direct and useful.
Pros of 1 a week Briefs
No pressure from clients / Can't get it wrong!
Experimental/playful nature
Short deadlines and quick Turnarounds
Frees you up to make mistakes
Can target specific skills that you want to build on
Efficiency
Freedom to explore personal themes/content
Helps to develop a tone of voice/visual signature - coherency with breadth and variety
Helps to build structure and routine
Keeps you active and upto date on Social Media/blogging
Pros of Live/Competition Briefs
Alot more professional context
Given specifications - tells you the problem to solve.
Professional competencies - e.g how to present your work to professional standard/other things that are expected of you as a professional!
Develop Skills
Gaining Contacts
Working to deadlines
Commercial/Usable/Applied/Functioning process
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