So based on some feedback I got and some opinions I formed from the billboard mockup exercise, I decided to change a few elements within my design so that they communicated alot easier.
Improvements made:
Top Image:
Fuller composition - Made the figure bigger, with a bigger more identifiable Neck Collar (Visual Clues to Shakespeare)
Union Jack motif on costume to reiterate classic British visual identity of Greenalls
More legible Type, but still maintaining cursive, hand written feel.
Bottom Image:
More legible type
Union Jack motif
I'm now confident that these are better pieces in terms of communicating not only the campaign message, but the brand values of Greenalls also.
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