Because of the nature of this brief and the requirement for it to be recognizable, I struggled to think of a fresh concept to base my postcards on, and decided that it would be best to do a simple thing done well, and perhaps even use cliches.
After going away and considering ideas, I came up with;
Drinks from around the world, Alcoholic + Otherwise
I then started to think about the kind of person who would drink certain drinks around the world, and thought about visual signifiers, e.g costume, colour scheme etc?
And then my idea developed into Hot Drinks and the Cups used to drink them. I really liked this idea because It was quite an interesting concept, and the way that it reflects a whole culture through a tiny aspect (a cup) i thought was really effective.
I didn't want to choose just 4 specific places cause I felt that would only limit me when trying to think of ideas, so I chose specific places that fit in with my various concepts.
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