Monday, 21 March 2016

Applied Illustration: Contextual Research

I have decided to make an illustrated travel guide to the top 5 nature expeditions in the world, featuring products from Fjall Raven. I decided to look into existing products to see if there was much of a market for this type of product. 

Here are some examples of illustrated city guides, from the publishing company viction:ary, who specialise in publishing and book design. I think these are books are really lovely in terms of their design and how they work together as a set. I know that the company employed local artists from the appropriate areas to design their covers, giving it a personal touch. However it is more the concept of an illustrated travel guide that i am interested in, as opposed to the front cover. Would it's purpose be defeated by an average travel guide that uses photography instead of drawn images? Do people rely on travel guides for Photography and visually accurate representations of places? could this be achieved through illustration?

Images from Berlin guide from viction:ary

These images from the illustrated guide to berlin show a level of personality and fun that could not be created by photography. Aswell as giving it an aesthetic quality, the drawings help to break down the information into digestible elements, an aspect i intend to take forward into my own product. 

Aesthetic Quality

In terms of pushing my style visually, I would really like to explore the use of pencil as I really love the authentic hand made element it creates. In these particular Images, pencil is used really effectively, especially when used with various additions of colour.


The Beard That Was Evil 

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