Applied Illustration: Research into Illustrated Ad Campaigns

Illustrated campaigns for product advertising

Illustrated Campaign for Volskwagen - Tom Haugomat 

http://www.itsnicethat.com/articles/volkswagen-tom-haugomat

http://www.handsomefrank.com/illustrators/tom-haugomat/

Used as a double page spreaad in a magazine, or billboard. 

Illustrated Campaign for Volkswagen - Iv Orlov 

http://www.brandingmagazine.com/2013/09/25/volkswagen-weekenders/

Green Man festival - HEDOF

Advertising for Frontier beer - Tom Clohosy Cole

From looking at these existing advertisements, It is clear that illustration used in a promotional sense to advertise a particular product gives the brand/product more of a personal touch? advertises the product in an abstract but more emotional/powerful way. It is easier to relate to illustration than a photograph. 

Using products as subject matter seems like a challenge in this type of advertising. When advertising a product, it seems almost necessary to use an photograph, so when illustrating it, the drawing will have to have to be realistic in some way. Would this be the same for a Travel guide, where people rely on photographs and factual/true images to see where they are going?