Tuesday, 31 January 2017

Stratstone Brief + Initial Thoughts

After receiving an email about a live brief to work with Stratstone in Harrogate, I instantly decided that I wanted to take part as it's an amazing opportunity to work with a client that would definitely look good on my CV, but also it fits in with my statement of intent to create work for commercial use. I have learnt that this will be a collaborative project with Joe Hawkins(Illustration) which I'm really excited about as we both have similar ways of working so the outcome, whatever it may be, should have quite a harmonious quality. 

The brief so far:
Stratstone BMW Harrogate are launching the Mini Countryman on 11th/12th February in Harrogate
Targeting 50 year olds who had a mini in their youth.
They would like the launch to have an Alice in Wonderland theme, forest scenario, trees, flowers, Mad Hatters Tea Party, Picnic Basket
Materials will be paid for.
The launch will be videoed, invitations to launch and test drive will go out to their clients
Students names will be credited and it will be placed on the Stratstone website to all other Stratstones.
Potential of other launches throughout the year .
They will 4-6 students to meet with Jas and review points for their response.

I'm excited to find out what we actually will be doing but a bit nervous aswell as it's such a quick turnaround. 

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