Stratstone: Initial Idea Development

After speaking with Jas, the project manager we've got a much clearer idea of what they are wanting us to do; A car from top gear will be in the showroom, so they would like some kind of decoration/set designing in order to display the car and communicate a sense of the outdoors with some reference to Alice in Wonderland. It should also act as a kind of barrier in order to keep the viewers from touching it. 

Upon hearing this, me and joe got to work straight away as the brief is a very quick turnaround(1 week). Our initial idea is to create a scene from various woodcuts that will surround the car and build a 3D scene, taking inspiration from illustrator Tom Haugomat's use of colour and shape, who has worked with alot of automobile companies. 

Initial mockup of the Set Design

Our main focus is to surround the car, and almost transport the audience to a wonderland. We have just learnt however that the budget is £100, which for this type of project will be a bit of a struggle. We just need to get an idea nailed down quick as we are very conscious of time. Personally I think this idea still needs refining as the proposed size of these cuts would be huge and extremely difficult to transport.