Before starting the branding for my product, I wanted to have a look at some relevant competitors and see how they communicate the theme of "travel" through their logo design.
Expedia - Travel deals
Uses the motif of an aeroplane flying around the world. Quite clean and simple font, has a friendly and informal feel. The use of blue and yellow communicates budget/cheap but trustworthy.
Travlr - App by Samsonite
This is the logo for an app that "minimizes" travel stress - "At set times it will remind you of important travel decisions like: have you got the right documents? Which cabin luggage sizes are allowed? What is the local currency rate?"
The use of bold/chunky typeface creates an element of reliability and stability - a quality, that when travelling, is what's needed in an app like this. This is also communicated by the use of the colour blue, which like in the expedia logo, communicates trustworthiness.
Lonely Planet
This is probably the most relevant example to my project - lonely planet is a best selling travel journalism company that sells guides and publishes articles online. They have used a unique font/typeface that communicates a fun/informal vibe, with the use of sharp edged font that communicates more scientific/mathematica vibes - the information they are providing is factual and trustworthy? They've also used the motif of a circle, which in this context refers to a planet/world.
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