Summative Position Statement

After having completed my Extended Practice module, I feel I have a much better sense of where my creative interests lie. I have identified projects that utilise a mixture of process, such as illustration and graphic design, or illustration and animation, to be the most rewarding offering a fully rounded and developed outcome, which are processes that I would like to explore after leaving Uni.

I will continue to work with St Wilfrids school and college in an attempt to generate a body of commercially informed and aware work, that will serve as part of a portfolio relevant to the design industry, which will aid my application for design jobs in agencies. 

I feel that my ways of working have definitely developed since the start of Extended Practice, allowing me to gain a range of skills in Animation and Virtual Reality, which will allow me to continue to develop unique and innovative outcomes. 

Extended Practice: Project Report

Extended Practice: Summative Evaluation

My main intention for this module was to generate a wide range of responses that are appropriate to commercial illustration and design.  I have identified a range of briefs, live and competitions, where the outcome would be appropriate to my intentions of creating an informed body of commercial work. Throughout the module I have consistently identified areas and contexts that I could apply my finalised outcomes to, using processes like animation to push them further, in order to create an innovative body of work that works across a range of platforms. I also feel that the briefs I have been responding to, have allowed me to create fully realised outcomes using graphic design processes to add finishing touches and present my work to a professional standard, for example book cover design. I feel that I have used this opportunity to really explore all relevant pathways, including product, app, web, logo, advertising, typography and book design, which will show versatility and skill in a varied and effective portfolio.

My favourite brief of the module was my Final Major Brief which saw me identify a problem using market research, and develop a solution to it in an innovative and professional way. I feel that this project was an embodiment of every process and genre I have explored throughout the module, demonstrating my ability to capitalise on successful elements and develop them. This module has helped to realise the areas that I enjoy working in, and the one’s I do not - for example, creating self indulgent outcomes with no function other than to be decorative, referring to pattern design and greetings cards. I have gained a better understanding of the technicalities of animation, which I can confidently now use to continue to develop my images, in order to keep my work relevant to technological advances. 

 I’ve gained alot of valuable experience in responding to briefs in a professional manner  ensuring that my audience and function have been carefully considered. I have also become aware of the importance of testing processes before pursuing them, especially if they are technical, as I feel this has hindered a few of my outcomes, for example Virtual Reality tests. With elements like Virtual Reality, I feel I have demonstrated a commercial awareness around developing technologies like this, and identified ways that I can use in future to generate more immersive and interactive outcomes.  

I have also gained alot more confidence in my ways of working, especially after being shortlisted for The Prize for Illustration 2017, and receiving some positive feedback from Ben Cox. I am confident that I have built a solid foundation of skills and knowledge, on which to build the rest of my creative career, hopefully working continuing to work in a commercial context.

Extended Practice: Final Outcomes

Updated Statement Of Intent

FMP: Statement of Intent Reflection

Now that all of my projects have reached a visual outcome, I wanted to reflect on how successful this module has been in terms of reaching my goals.

What I wanted to achieve:

A portfolio of work that displays a range of qualities and processes that are appropriate for commercial application. 

What I have achieved:

Animated Outcomes - I have utilised animation throughout the module to develop my images and make them appropriate for screen based platforms, which relates to the concept of creating a multi platform user experience, a tool that is often expected for marketing projects/advertising campaigns. I feel that as technology progresses, the need for animation and moving image will be even greater than it is now, so I want to show that I can adapt and create work in this way. 

Graphic Outcomes - Displays visual skill and knowledge of layout and type, to be applied to across all disciplines.

Illustrative Outcomes - Demonstrates my ability to visually respond to a given subject in order to communicate or decorate. 

Branding Outcomes - Demonstrates an ability to use graphic design processes to visualise a brands values/personality. 

Product Design Outcomes - Demonstrates my ability to innovate, and design/render and propose a fully functional product. Also idea generation.

St Wilfrids: Time Plan

So unfrotunately I have not been in contact with Chris at St Wilfrids in order to achieve some form of resolution for the Extended Practice deadline. However as this brief will be ongoing until around the end of August, I have created a time plan to propose how I intend to reach a fully effective outcome.

Obviously because of the nature of this brief, I was unable to extremely concise, however I feel that from my experience so far, that I will be able to work quickly and proactively whenever needed .