As the article is about the welfare of elephants and the ethics behind elephant tourism in Thailand, I decided to research into other animal welfare campaigns to see what kind of imagery they use to generate emotion. From looking at these 3 examples, I can pick out straight away that each of them uses up close shots of the animals eyes, forcing the viewer to create an emotional connection with the animal to generate sympathy.
The use of colour is also very limited and they are quite shadowy/dramatic - some elements I should take forward?
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