After looking through the D&AD and YCN briefs, me and my collaborative partner Amelia Bramwell (Graphic Design) both reached the conclusion that none of the briefs really appealed to us, and would not give us the scope to work harmoniously, using both our skill sets in an equal way - In light of this, we decided to create our own brief based on our own interests and goals in Branding and Packaging design. Branding and Packaging is something that I haven't explored massively, but something that I would prefer to have a lot more of in my portfolio, as I do enjoy these projects and they are another pathway in commercial design that I would like to show I can do.
After brain storming we came up with a basic starting brief that we could adapt, but try and stick to as much as possible.
After brain storming we came up with a basic starting brief that we could adapt, but try and stick to as much as possible.
The Brief
Create and design the branding and packaging as part of a marketing campaign for a fictitious cosmetic company, that promotes awareness of a global issue.
Background and Considerations
Existing brands, like Lush cosmetics and Dove, use their brand ethos as a marketing tool to engage with their target audience through charitable campaigns. What image does this create of a brand?
Global issues like deforestation and global warming, for example, are causes that should be considered when making decisions about materials, products and distribution. How will your outcomes be in keeping with your brands ethos?
Target Audience
Men and Women, Ages 16-40
The modern person who looks after themselves, at no cost of the environment.
Deliverables
Branding / Packaging
Multi platform Campaign
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