To start the ball rolling, we came up with a list of qualities/ethos'/campaigns that can be seen in existing products, with possible directions we could explore.
We decided to make a note of trends, marketing techniques, target audiences, and ethos' and ideologies that can be see in existing brands. We also identified the theme of mythology as something we would like to explore visually and conceptually when creating our product. We thought that mythology would be a good path for us to explore because of how symbolic the stories are, and the lessons that lie within each myth, which could be adapted into some brand values for our outcome.
We wanted to get an idea of a direction before writing the brief, so that it could be as concise as possible. We have both decided to go away from this first meeting with a pathway to research, in preparation for our next one.
No comments:
Post a Comment