Cosmetics Brief: Market Research

A range of packaging and design outcomes that we could possibly take visual inspiration from; Each of the designs is considered to be a 'luxury' product, which is reflected by it's well designed concept and highly developed packaging that uses materials like leather and embossed card - Attention to detail is impeccable. If the packaging is nice, it could encourage users to share photos on instagram etc?

To make our brand stand out from other cosmetic companies, we decided to incorporate the fact that the company would be based online, similar to graze. The business plan of graze is really crucial and we would base our own business model on theirs. We would start our business online and then after it becomes a hit we would then incorporate products into stores. Graze is really great and was revolutionary for healthy snacks; we believe Plato Cosmetics could be the same but for Cosmetics instead of food.

We also looked at Not Another Bill. This is a website we found through social media, and is a really unique subscription service, with a memorable brand name. The idea is that you would be sent a product once a month so that you have something to look forward to instead of receiving bills in the post. Our cosmetic company would definitely work in a similar style to  Not Another Bill; it's a very high-end brand and the website is beautifully designed, easy to navigate and appeals to lots of different people.