What are the tech specs? size? deadline? budget?
Rights???? - Do you retain the rights to your original artwork once it has been submitted?
James Webb Young - 5 Step model of creative process:
- Gather as much info on the problem. Read, underline, ask questions, visit the factory.
- Take the information and wrestle with it, work it over in your mind.
- Take a step back and let your subconscious mind deal with it.
- The birth of an idea
- Evaluating the success of the idea.
Dan Wieden suggests that branding is about humanising products. All brands have a set of core values that appeal to human nature, that we can develop relationships with.
"If it isn't human, it's not worth shit"
User Experience - Refers to a range of media, droppings pictures on twitter, viral videos, web banners, how do you create a vibe/buzz about your product? Example: Chipotle, Cultivate a better world experience:
The Scarecrow
Really powerful film to accompany an online game, to encourage viewers to eat eco friendlier and eat at Chipotle. use of major and minor keys in the music are an aspect that make this film so effective. Think about sound.- Solving problems - Think Laterally
- Ask questions
Useful contextual references:
- VW Snowplow ad
- Absolut blank - the start of creativity (doesn't mention the word 'vodka' or 'drinking' once)
No comments:
Post a Comment