My elevator pitch will go something like this:
My author is Italo Calvino, who was raised in Italy by his parents who were Botanists. It has been said that his upbringing around flowers and plants, generated a natural curiosity in him which is shown in his writing. I have created a 2 colour concertina book based on the concept that from birth, Italo Calvino slowly grew and eventually bloomed(like a flower), displayed almost through a timeline of the events in his life.
The idea of an elevator pitch is something I found to be really useful in terms of being concise and demonstrating that I really understand why I have done something. I think that mine could perhaps be condensed a bit more, yet if I said it quickly it'd be fine :)
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