Christmas Card Brief

Brief:

To design and make 75 Leeds College of Art Christmas Cards to be mailed out to key College contacts

Leeds College of Art works with a variety of businesses including governors, community groups, artists, suppliers, creative businesses etc.

As a seasonal gesture of appreciation and thanks, staff here at the College would like to post a Christmas card to those that we work with.

The card must have a crafted feel, but look professional and artistic. It must also have the College logo on it somewhere. You will be responsible for the production of the cards. The final cards must fit inside an A5 envelope
unless your proposal is more unusual and includes the production of envelopes.

Content must include ‘Merry Christmas and Happy New Year from Leeds College of Art’

Tone of Voice

• A friendly and informative tone of voice should be used.
• It should be professional, considered, and innovative whilst portraying the College as a leader in art education.

Concept/Ideas

Please consider and reflect these words in your concepts and ideas:
Christmas, friendly, creative, vibrant, specialist, independent, unique, innovative, quality, and contemporary. Please refer to the Colleges brand guidelines for further assistance.

Initial Ideas:

This is going to be quite a quick turnaround brief due to the timescale given, so organisation will be key, though I feel like it's a good bitesize brief to handle at the moment, especially with the focus on COP. I'm quite excited about the idea of a christmas card, I like making cheesy things which I feel this brief is all about, and I think that greetings card design is another oppurtunity to create a product using illustrative and graphic design processes.To start, I looked into some examples of crafted christmas cards online, as that will be an element in this brief:

 

I've never really used paper cutting as a medium in my work, however I feel that it would be a really effective way of pushing my images further. I really enjoyed collage last year in Applied Illustration, so that's definitely something to consider. 

My initial thoughts are creating something to do with the LCA mosaic logo, as I think it's really unique and is a key part of the college's identity.