I did some more work on the 'Through the wind and rain' animation today and I like the direction it's going in. I think i've used the square crop really effectively and cinematically to communicate the important elements of the story I'm trying to tell, aswell as continuing the use of green. In the last frame I've included some umbrellas that I'm thinking will develop into a huge part of the campaign, thinking about Product/Place/Packaging. Also I think the umbrella is an excellent motif and something typically british that could represent the Greenalls brand effectively.
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