My main intention for this module was to generate a wide range of responses that are appropriate to commercial illustration and design. I have identified a range of briefs, live and competitions, where the outcome would be appropriate to my intentions of creating an informed body of commercial work. Throughout the module I have consistently identified areas and contexts that I could apply my finalised outcomes to, using processes like animation to push them further, in order to create an innovative body of work that works across a range of platforms. I also feel that the briefs I have been responding to, have allowed me to create fully realised outcomes using graphic design processes to add finishing touches and present my work to a professional standard, for example book cover design. I feel that I have used this opportunity to really explore all relevant pathways, including product, app, web, logo, advertising, typography and book design, which will show versatility and skill in a varied and effective portfolio.
My favourite brief of the module was my Final Major Brief which saw me identify a problem using market research, and develop a solution to it in an innovative and professional way. I feel that this project was an embodiment of every process and genre I have explored throughout the module, demonstrating my ability to capitalise on successful elements and develop them. This module has helped to realise the areas that I enjoy working in, and the one’s I do not - for example, creating self indulgent outcomes with no function other than to be decorative, referring to pattern design and greetings cards. I have gained a better understanding of the technicalities of animation, which I can confidently now use to continue to develop my images, in order to keep my work relevant to technological advances.
I’ve gained alot of valuable experience in responding to briefs in a professional manner ensuring that my audience and function have been carefully considered. I have also become aware of the importance of testing processes before pursuing them, especially if they are technical, as I feel this has hindered a few of my outcomes, for example Virtual Reality tests. With elements like Virtual Reality, I feel I have demonstrated a commercial awareness around developing technologies like this, and identified ways that I can use in future to generate more immersive and interactive outcomes.
I have also gained alot more confidence in my ways of working, especially after being shortlisted for The Prize for Illustration 2017, and receiving some positive feedback from Ben Cox. I am confident that I have built a solid foundation of skills and knowledge, on which to build the rest of my creative career, hopefully working continuing to work in a commercial context.
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